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Espousing a moral position about an issue that matters, without individually doing anything about that issue, usually because the issue is too big for any individual to affect. This is an action scoffed at by any opposition, not realizing that if enough people virtue signal about the same issue, they shift hearts & minds to achieve a critical mass of support to the point that the issue is actually politically addressed.
In the wealthiest nation in the history of the world, there should be next to no poverty.
That's virtue signaling. Why don't you go donate to your neighborhood homeless shelter or something?
The problem's bigger than that, with 40 million in poverty, including over 10 million children, and 200 million living paycheck to paycheck, but it's not a problem that can't be solved.
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Saying you love or hate something to show off what a virtuous person you are, instead of actually trying to fix the problem.
Jane: "Wow! I hate Fox News! They're so evil and they hate women!"
John: "Why don't you actually do something instead of just virtue signalling about it?"
Jane: "OMG that would be WAAAAAAY too much work" *goes back to shitposting on twitter*
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Virtue signalling is a superficial attempt by somebody to flaunt their self righteousness.
Often condemning others to gain attention, validation or showboat moral superiority.
Jada: “Andrew called me a polluter, but he drives a car with the worst fuel economy!”
Will: “You know he doesn’t about the environment, he’s only virtue signalling”
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To take a conspicuous but essentially useless action ostensibly to support a good cause but actually to show off how much more moral you are than everybody else.
Fred: I see George has changed his profile picture to show his support for refugees.
Barbara: Has he donated money or time? Is he giving English lessons? Is he making a room available?
Fred: No, no, he's just virtue signalling.
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What celebrities, politicians and companies do when they are trying to be politically woke.
Nobody:
J. K. Rowling: Btw, Dumbledore was in a passionate gay relationship.
Everyone: Uh, ok... Where is that in the books and movies?
J. K. Rowling: Nowhere, i just made it so.
Everyone: Why are you saying this only now? Back in 2007 (when the last Harry Potter book came out) only one state had gay marriage legalized. Don't you think the LGBTQ community would have liked your support more back then?
J. K. Rowling: ...
Everyone: ...
J. K. Rowling: Well... but now he is SUPER gay.
Everyone, to each other: man, virtue signalling like this is just so pretentious.
J. K. Rowling: Also, have you heard about Hermione?
Everyone: please stop.
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A scheming, disingenuous act of kindness and selflessness to show ones solidarity with a cause, such as volunteering for CAMHS, all to boost ones image and reputation, rather than to help the cause. It is commonly weaponised by politicians and used in debates to appease the majority.
Synonyms: I have no life, I'm a cuck, please give me attention, stop mansplaining
Antonyms: I'm smart, I'm sexy, I'm not a 28 year old living in his mother's basement, I've got a nice schlong
Examples of virtue signalling:
- Jeremy Corbyn introducing his pronouns during a speech on Pink News
- Simon Cowell allowing a mediocre comedian to progress to the finals of Britain's Got Talent because he was disabled
- 18 year old college students stating their obvious gender pronouns in their Instagram/Twitter bios
- Wokeness - wokeness is virtue signalling, and virtue signalling is wokeness
- Michelle Williams' irrelevant and unnecessary speech at the Golden Globe Awards
- Refuting the scientific reality of biological sex
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Advocating a political or philosophical position, and/or taking up a public cause, from a position of vanity, for the primary purpose of demonstrating your conformity with fashionable pop culture values.
Angela's sudden advocacy for the local pet shelter was mostly an exercise in public relations and virtue signalling. She had never much cared for dogs and cats before, but she instinctively understood teary-eyed public support for defenseless animals generally said something good about her as a person.
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